Calling busy, overwhelmed professionals and entrepreneurs:
"Are you Leaving Money On the table
because you're too Busy to Write Everything You need?"
| Recently I was talking to a frustrated business
owner.
"I don’t understand how I’m supposed to do all this writing," John said.
"Blogging...social media...articles. And now my coach wants me to create
information products. That means more writing ... and even a sales
letter for the info product. What next?"
John just couldn’t find the time to work on his information product,
let alone develop his 6-step signature system. He knew he had great
material, but he stalled when he thought about putting it all together.
“I’ve never been a writer,” he said.
John paid other coaches to learn time management skills. He had weekly
calls with an accountability coach. But ... the writing never got done.
And the results were always dull and lifeless. |
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The truth is ... I hear this all the time – business owners who work
with brilliant coaches to develop strategy but need LOTS of content to
get moving.
They know they SHOULD write. They usually even know
WHAT to write. Then they´re stuck, feeling frustrated because the money
is gone, the time is gone, and they still haven’t gotten started.
Why haven’t more business owners been told these facts?
The truth is, it isn´t your fault. First off, most
successful business owners are incredibly good at delivering service.
Some are extremely good at selling themselves and creating products that
would practically fly out the door ... if they just had a sales letter
up and running.
And it's hard to get guidance on this particular topic. Marketing
coaches specialize in strategy and Big Picture thinking. They'll share
brilliant ideas on WHAT you should write ... like your your website, a
handful of Special Reports anda series of strong blog posts.
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But it's copywriters who know how to transform strategy into hard-hitting,
revenue-producting marketing tools.
Copywriters create mouth-watering, prospect-ready
content ... everything from sales letters to social marketing. We're the ones
who deliver words by the bushel and we can't afford writers block. Ever. That's
why it's not surprising that I, as a copywriter, help clients overcome blocks
they've been struggling with for weeks or even months.
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Multiply Your Content, a 2-session Home Study Course, recorded from the live miniworkshop. You will be guided through the Content Multiplier System so you can save time and generate more revenue by making 1 piece of content do the work of 3 (or more).
Here is just some of what you will learn:
The No-Fail Formula For Creating Your Info Product Effortlessly (Without
Taking a Big Time Chunk Out of Your Day). Discover how “blog to
book” and “article to book” pathways really work.
Secrets
to Creating Content FAST so You Get it Done. Most business
owners think something is wrong if they write too fast. The truth is, if
you go too slowly, you increase your stress and leave money on the
table.
Quick
Fixes for Stalled Writing Projects. Professional copywriters
get writers’ block all the time but they don’t stare at a blank screen.
You’ll discover 5 things they do instead.
How to Use the Copywriting Mindset to Leverage Your Marketing.
We won’t get into woo-woo here: you will discover why thinking like a
copywriter will help you recognize marketing opportunities faster AND
turn them into action items.
Session 1: Introducing the 5-step
content multiplier system.
Bring an idea, draft, note or post that
contains the germ of your next project. You will learn how to take the first steps to complete your project ... right away.
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How
to handle the inner critic who sounds suspiciously like your high school
English teacher (even I had one of those – and I’m a writer!).
Writing critics are brutal whether they come in workshops or classrooms.
How
to banish writers’ block and so you don’t waste hours of time staring at
a blank page
How
to turn client consultations and questions into articles, blog posts and
Reports
How
to overcome hesitation
so you don’t grind to a halt with
questions like, “Will my clients like the title and content?”
Session 2: Use the multiplier
system to move your project to the finish line.
Today you will get guidance to finish
your project (or a substantial portion if your project is HUGE). You
will discover techniques you can use beyond this project to your
next ... and your next. |
How
to create your blog post when you have no ideas and just a few minutes to write
2
surprising and FAST ways to write articles
How
to create a full-size Report one post at a time (without giving away the
project to everyone who visits your blog)
Why
beginners are able to compete with experts using article and Report
formulas
Instantly
diagnose mistakes in your content before you publish and promote (with
this simple step)
Write
blog posts easily and effortlessly (even if you never could before)
3 surprising ways to generate content from teleseminars and webinars
I'm
Cathy Goodwin - a copywriter specializing in helping time-starved entrepreneurs
become online superstars.
The good news is, you probably have all the tools
you need to increase your revenue ... if you just could get some writing
done. Once you get started you will find yourself aligning with new
positive energy
Imagine yourself adding up the revenue from
special reports, sales letters and website pages ... while feeling
confident and in control of your marketing. Imagine starting 2012 with a
completed project in hand ... maybe something you've been
putting off.
"Your 5-Step Content Multiplier System"
"Okay, Cathy, I'm convinced! But these days I weigh
my choices carefully. What's my investment?"
I’ve priced this product to recognize that some
business owners are feeling economic pressures. But I also recognize that
some business owners are still increasing revenue every quarter. I want you
to become one of those businesses.
Your investment is just 
This amount is than you'd spend for a few
networking lunches (much less if you include driving, dry cleaning and parking). You will recover this
investment many times from a well-chosen project you complete during the
workshop.
Don't need to keep reading - just want to take action?
Click here.
How The Program Works
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Here's what you get when you buy the program:
2 60-90 minute recordings of live calls, illustrated with PowerPoint slides
2 downloadable Learning Guides
filled with information you can use far into the future.
(Participants consistently say, "The Learning Guides were
worth the price of the course.") They're not wimpy pages
with blanks to fill in. They're action-packed resources you will
want to print out and use over and over again.
Click here now to claim your home study course. |
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"You'll get value from this program ... or claim a refund within 30 days."

Cathy Goodwin
The Fine Print: Many of my clients
and class participants have gotten satisfying results from my writing and
teaching. Those who attended and did not follow through with implementation
did not see results. Of course I can't promise that you will achieve any
particular increase in sales or any specific results. Your own success will
depend on many factors, including your talents, skills, market, environment
and application of what you learn here.
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